Avantcard - Straight Up

Our client Avantcard launched a new credit card, RewardPlus to the market. 

The card comes with offers like 1.25% cash back on retail transactions and many other great offers. We wanted the camping to be really clean and simple and used the vertical nature of the card design and the clear offers to create the idea of ’straight up’.

The campaign ran across digital channels and innovative OOH.