Dragon ltd is an independent advertising agency and like all businesses, our operations have an environmental
impact. We are working hard to reduce emissions and waste from our business and to encourage greener behaviour
among our employees. Our commitment to measure, manage and reduce our carbon footprint is reviewed by one of our
clients Clear Offsetting. Who also offset all the unavoidable carbon that we produce during the course of our
activities. This policy describes how we will achieve our aim.
Responsibility
This environmental policy applies to all of our operations including management, office services and deliveries.
Ian Cruickshank is responsible for ensuring that the policy is implemented. However, all employees have a
responsibility in their area to ensure that the aims and objectives of the policy are met. As a company we're
committed to providing training for our staff so that we all work in accordance with this policy and within an
environmentally aware culture;
Initiatives already in place
Legislation
Comply with all relevant environmental legislation, regulations and approved codes of practice;
Transport
Promote cycling with secure bike racks and showers in the office
Communicate the cycle to work scheme
Employees are encouraged to walk or cycle before using public transport. We do not offer
company cars for our staff.
Engaged a carbon neutral courier service
Implemented video conferencing to reduce need for flights
Water
Rainwater harvesting and the water collected irrigates the roof gardens and is plumbed in to
flush the toilets (London only)
Wind turbines power the irrigation. (London only)
The taps have flow restrictors on and the toilets have eco-friendly smaller cisterns.
Waste
Provide recycling bins in every office for paper, glass, cardboard and plastic bottles
Energy
Solar panels heat the hot water in the buildings (London only)
Flooring from recycled rubber tyres and counter tops from recycled yoghurt cartons (great
idea but not very practical!). The office chairs are 50% made from recycled materials and
100% recyclable. (London only)
Low energy lamps
Low Carbon days
Every employee is encouraged to work from home once a month to help reduce our carbon footprint.
Carbon Offset
We use a Government QAS accredited company (Clear) to offset the greenhouse gas emissions generated
by our activities using the Kyoto recommended CER's rather than less efficienct VER's.
Additional targets for 2011
During 2011 we aim to:
Inform all customers and suppliers about our environmental policy by August 2011 and, thereafter, all new
customers and suppliers
Define good housekeeping for paper and ink use, ensure all employees receive training in good housekeeping
by August 2011 and incorporate this training into the induction programme for new starters
Introduce a paper and ink management system to reduce the amount of paper used and waste ink being disposed
of by December 2011
Reduce energy usage by 5% against previous years levels
Monitoring and auditing
Progress against these objectives will be monitored through quarterly management meetings where;
paper and ink volume purchases will be recorded and mapped against previous levels on a half yearly basis
Energy levels will be monitored on a half yearly basis
The policy statement will be regularly reviewed and updated as necessary. The management team endorses these
policy statements and is fully committed to their implementation.