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Bank of Ireland

Supporting Ireland’s Best

Supporting Ireland’s Best

Bank of Ireland Corporate Banking

Dragon created an integrated online campaign supporting Katie Taylor in advance of her Olympics journey. The campaign captures the intensity, belief and work rate of her daily training routine that translates from sport into business. ‘A day in the life’ tells a story of one of Ireland’s sporting heroes as she prepares for one of her greatest challenges, retaining gold through a powerful and emotive hero video.