We have helped brands do more than just their bit.
We have helped them set the agenda in their sector.
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Imagine how making the world a better place can better your brand
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"Sustainability is good for the environment, and it's also good for business."
Lee Scott, CEO Walmart- Cut costs
- Generate new business: 64% of people are more likely to use a business that claims to have a low carbon footprint
- Increase loyalty: 66% staff are looking for an employer that shared their concerns about environmental issues
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Avoid greenwashing
- Be honest with yourselves about what you can achieve and what you can commit to
- Can you back up the words with actions?
- Be open with staff and customers about your aims and how they can help
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Shared responsibility
- Staff first: You and your staff must be delivering the promise before you can legitimately communicate it to consumers
- Consumers appreciate your efforts but can contribute as well. Make it easy for them and they will
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Review, Revise and Multiply
- Keep a track of your progress
- Revise tactics if necessary as long as the reason is true and transparent
- Respond to critics, engage them and bring them onside rather than ignore them
- See how your brand credence multiplies
To get an expert view on how CSR can work for your company or to see some of our work click here