How a little imagination got Arnotts back in vogue

When Dublin's oldest department store was starting to feel its age and struggling to keep up with newer rivals in tough economic times, they turned to Dragon. Helping them re-establish a fashion edge was crucial to their revival on the High Street. Dragon created a visual style and tone of voice that was fresh, yet referenced their considerable heritage.

The first project was to promote the Mega Weekend sale via an integrated campaign that covered television, radio, press, outdoor and instore. The result was more than Arnotts could have imagined: the most successful Mega Sale weekend in years.