Imagine combining a health care operation with a gym network

Leading healthcare provider Nuffield needed to promote their recently acquired gym network as part of their healthcare offering.

Rather than focus on the traditional "body beautiful" approach favoured by competitor gyms Dragon saw a different way of doing things. We leveraged Nuffield's healthcare credentials to show how their offering can enhance people's lives not just their bodies.

Targeting both existing corporate clients and those in close proximity to Nuffield gyms Dragon created engaging multi media campaigns that help set Nuffield apart.